How can you reach out to your customers?
Ask them what they want?
Increase customer loyalty? Or Measure customer response?
Benefits of e-mail marketing are increased
response in terms of time, quantity and quality.
Email marketing is faster, cheaper, and
more information rich than traditional Direct Marketing practices.
Email leaves a lasting impression because it is documented, can
be saved, and stored for later retrieval. The simple truth is
that today you can use email marketing to achieve more with less
to gain a competitive advantage.
Email marketing is the most inexpensive,
fastest, effective, flexible, and efficient media that exists
today. Email marketing has enormous potential benefits for your
Elluscient technology Solutions can create
a targeted campaign for your business that is about 3 to 4 times
more effective than traditional direct mail. We can customize
content or leverage previous creative and copy in your targeted
promotion or newsletter. This assures for perfect brand and channel
cohesion, meaning you achieve a consistent look at each touch
point with your audience. Finally, we can help maximize the promotion
effort by analyzing contact frequency from past behavior and act
accordingly in future efforts.
In a targeted
email campaign 80% of responses are received back in the first
48-hrs. Moreover, Internet users worldwide check email frequently,
95% check daily and of that percentage over half check multiple
times per day.
Cost ordered least expensive to most:
1. E-mail (per delivery)
2. Snail mail (per mail peace)
3. Telemarketing (per call)